WEB SITE PRIVACY STATEMENT

At Egg Farmers of Ontario (EFO) we are committed to protecting your privacy, and support a general policy of openness about how we collect, use and disclose your personal information.
The purpose of this Privacy Statement is to inform you about EFO’s practices relating to the collection, use and disclosure of personal information that you voluntarily provide to us through the use of our web site currently located at www.getcracking.ca (“our web site”).

This Privacy Statement does not apply to information provided through the members-only egg producers’ section of the website. It does not apply to employee personal information held by EFO, nor to information collected by EFO in accordance with the exercise of its regulatory mandate.

This Privacy Statement also explains how you can contact us if you have a question about, want to make a change to or delete any personal information that EFO may be holding about you.  We strongly recommend that you take the time to read this Privacy Statement and retain it for future reference.

Personal Information
For the purpose of this Privacy Statement, “personal information” means information about an identifiable individual, but does not include the name, title or business address or telephone number of an employee of an organization.
What Personal Information We Collect
The personal information collected may include but is not restricted to, the following:

• Contact information (for example, your name, street address, city, province, postal code, e-mail address, telephone number and fax number) that you provide.
• Demographic information (for example, your age, birthdate, occupation, lifestyle, household information and egg-related and other consumption habits) that you provide.

How We Use Your Personal Information
Your personal information will be used only for the purposes for which you voluntarily provide it to us.

These purposes include sending you, by way of e-mail or mailings, materials that you have requested such as newsletters, updates, recipe books, health and nutrition tips, educational materials and other information items. You may ask us to stop sending you such materials at any time. We may also use the information that you voluntarily provide to gain a better understanding of egg-related consumption habits and to improve our web site and our educational and information materials.

The information that you provide to us through contest and sweepstakes entries may be shared with EFO’s marketing and promotions agency for the sole purposes of administering the contest or sweepstakes and to generate aggregate research about egg-related consumption habits.

When We Disclose Your Personal Information
We will not sell, license, trade or rent your personal information to or with third parties.
We may share the information that you provide to us through contest and sweepstakes entries with EFO’s marketing and promotions agency. EFO’s marketing and promotions agency is prohibited by us from using your personal information for any purposes other than those described above and from disclosing the information to any third party.  The agency is required to protect the personal information it receives from EFO and to comply with the general principles described in this Privacy Statement.

A limited amount of a contest or sweepstakes winner’s information (for example, first name and city and province of residence) may be posted on our web site but only after we have obtained the winner’s explicit consent to do so.

EFO reserves the right to disclose personal information to a third party if a law, regulation, search warrant, subpoena or court order legally requires or authorizes us to do so.

Knowledge and Consent
EFO collects personal information about you only when you voluntarily provide it.  Typically, we will seek consent for the use or disclosure of your personal information at the time of collection.  In certain circumstances, consent may be sought after the information has been collected but before use (for example, when we want to use information for a purpose not previously identified).
The form of consent that we seek, including whether it is express or implied, will largely depend on the sensitivity of the personal information and the reasonable expectations of the individual in the circumstances.

We will not, as a condition of the supply of a product or service, require you to consent to the collection, use or disclosure of information beyond that which is required to fulfill the purposes for which the information is being provided by you. However, your voluntary provision of additional information helps us to improve and expand the educational and information services that we offer and to conduct research about egg-related consumption.
You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice, by contacting us.

How We Protect Your Personal Information
EFO makes all commercially reasonable efforts to ensure that the personal information that you provide to us is protected against loss and unauthorized access.  This protection applies in relation to information stored in both electronic and hard copy form.  Access to your personal information is restricted to selected employees or representatives.  In addition, EFO employs generally accepted information security techniques, such as firewalls, and access control procedures to protect personal information against loss and unauthorized access.

Retention of Your Personal Information
EFO retains your personal information only for as long as is necessary to fulfill the purposes for which it was collected and to comply with applicable laws.
For example, the information that you provide to us through contest and sweepstakes entries is retained only for the duration of the contest and any further period required to generate aggregate research about egg-related consumption. When you provide information about egg consumption or related matters, we aggregate the information before using it for research purposes, and do not retain your personal information once aggregation is complete.  The information that you provide to us when you request materials from us is retained only for as long as is required to process your request.

Accessing and Updating Your Personal Information
Upon your request, we will make all commercially reasonable efforts to make the personal information that we hold about you available to you. In certain limited circumstances, such as where the information is prohibitively costly to provide, the information contains references to other individuals, or the information cannot be disclosed for legal or security reasons, we may not be able to make all of the information that you have requested available to you. You may request access to your personal information by contacting us.

You can help us maintain the accuracy of your personal information by contacting us and notifying us of any changes to this information.

Complaints
If you have reason to believe that EFO may have failed to comply with this Privacy Statement, you may make a complaint by contacting us.

Links to Third Party Sites
Our web site may offer links to other third party web sites.  You should be aware that operators of linked web sites may also collect your personal information (including information generated through the use of cookies) when you link to their web sites.  EFO is not responsible for how such third parties collect, use or disclose your personal information, so it is important to familiarize yourself with their privacy policies before providing them with your personal information.

Changes to this Privacy Statement

EFO reserves the right to modify this Privacy Statement at any time without notice.  The Privacy Statement posted at any time or from time to time via our web site shall be deemed to be the Privacy Statement then in effect.

Contacting Us
In the event that you have any questions about this Privacy Statement or for any of the other reasons indicated above, you may contact us at the addresses below.

TERMS AND CONDITIONS OF USE WEB SITE PRIVACY STATEMENT
Egg Farmers of Ontario (“EFO”) maintains a web site currently located at www.getcracking.ca (“our web site”) which may provide recipes; data; activities; contests; health, nutritional and educational information; information related to the Canadian egg industry and other materials (the “Content”). Our web site is provided to you subject to your compliance with these terms and conditions of use (“Terms and Conditions”). These Terms and Conditions apply to our web site and to each of the above web sites individually. By accessing or using our web site you agree to be bound by these Terms and Conditions. If you do not agree to be bound by these Terms and Conditions, please do not access or use our web site.

Modification to the Terms and Conditions
EFO reserves the right to change these Terms and Conditions at any time and your continued access to or use of our web site after such changes indicates your acceptance of these Terms and Conditions as modified. It is your responsibility to review these Terms and Conditions regularly.

Viruses
The downloading of Content is done at your own risk. EFO cannot and does not guarantee or warrant that our web site or the Content will be free of viruses, worms, trojan horses or disabling devices or other code that manifests contaminating or destructive properties. You are responsible for implementing safeguards to protect the security and integrity of your computer system and you are responsible for the entire cost of any service, repairs or connections of and to your computer system which may be necessary as a result of your use of our web site.
Disclaimer and Limitation of Liability

OUR WEB SITE AND THE CONTENT ARE PROVIDED “AS IS” WITHOUT WARRANTY OR CONDITION OF ANY KIND. USE OF EITHER OF OUR WEB SITE OR THE CONTENT IS AT YOUR OWN RISK. EFO DOES NOT MAKE ANY REPRESENTATIONS, WARRANTIES OR CONDITIONS ABOUT THE QUALITY, ACCURACY, RELIABILITY, COMPLETENESS, CURRENCY, OR TIMELINESS OF OUR WEB SITE OR THE CONTENT.

TO THE FULLEST EXTENT PERMITTED BY LAW, EFO DISCLAIMS ALL WARRANTIES, REPRESENTATIONS AND CONDITIONS OF ANY KIND WITH RESPECT TO OUR WEB SITE AND THE CONTENT WHETHER EXPRESS, IMPLIED OR COLLATERAL, INCLUDING, WITHOUT LIMITATION, THE IMPLIED WARRANTIES AND CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT OR THAT OUR WEB SITE OR THE CONTENT ARE OR WILL BE ERROR-FREE OR WILL OPERATE WITHOUT INTERRUPTION. IN NO EVENT WILL EFO BE LIABLE, WHETHER BASED ON WARRANTY, CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY OR ANY OTHER LEGAL THEORY, FOR ANY DAMAGES OF ANY KIND (INCLUDING, WITHOUT LIMITATION, DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, PUNITIVE DAMAGES, LOST PROFITS, LOSS OF USE, LOSS OF DATA, PERSONAL INJURY, FINES, FEES, PENALTIES OR OTHER LIABILITIES), WHETHER OR NOT EFO IS ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, RESULTING FROM THE USE OF, OR THE INABILITY TO MAKE USE OF, OUR WEB SITE OR THE CONTENT.
  
User Submissions
Except as otherwise provided in our Privacy Statement, any material, information or other communications that you transmit via our web site or post to our web site (the “Communications”) will be considered non-confidential and non-proprietary. Except as otherwise provided in our Privacy Statement, EFO and its affiliates or others may copy, display, post, transmit, disclose, communicate or otherwise use the Communications.

Use of Our Web Site
You may use our web site and the Content only for your own personal non-commercial purposes or benefit or for non-commercial educational purposes. You acquire absolutely no rights or licences to our web site or the Content other than the limited right to use our web site and the Content in accordance with these Terms and Conditions. Except as provided in these Terms and Conditions, any reproduction, retransmission, distribution, sale, republication, modification, translation of or creation of derivative works based on our web site or the Content, in whole or in part, and any disassembly, reverse engineering or other exploitation of our web site, without EFO’s prior written permission, is strictly prohibited.  You may not frame our web site or the Content or any part thereof on any commercial or non-commercial Internet web site.

No Unlawful or Prohibited Use
You agree that you will not use our web site for any purpose that is unlawful. You are prohibited from posting or transmitting to or from our web site any virus, defect or other harmful disruptive component; or any unlawful, threatening, libellous, profane, defamatory, obscene or pornographic material; or any material that would infringe the copyright or other intellectual property rights of another party.

Links to Third Party Content
Our web site contains links to third party web sites. EFO does not endorse the information contained in those web sites or guarantee their quality, accuracy, reliability, completeness, currency, timeliness, non-infringement, merchantability or fitness for any purpose. The content in any linked web site is not under EFO’s control and if you choose to access any such web site, you do so entirely at your own risk.

Governing Law
These Terms and Conditions are governed by the laws of the Province of Ontario and the applicable laws of Canada and these laws apply to the use of our web site or the Content by you, notwithstanding your domicile, residency or physical location. Our web site and the Content are intended for use only in jurisdictions where they may lawfully be offered for use.

General Provisions
These Terms and Conditions, including any documents referenced herein, constitute the entire agreement between EFO and you pertaining to the subject matter hereof and supersedes all prior or contemporaneous communications and proposals, whether electronic, oral or written, between you and EFO with respect to our web site. EFO’s failure to insist upon or enforce strict performance of any provision of these Terms and Conditions shall not be construed as waiver of any provisions or right. If any of the provisions in these Terms and Conditions are determined to be void, invalid or otherwise unenforceable by a court of competent jurisdiction, such determination shall not affect the remaining provisions contained herein.

Copyright and Trade-Mark Notices
©2007 Egg Farmers of Ontario. “eggs. perfectly real” is a trade mark of EFO, registration pending. All rights reserved. No part of our web site or the Content may be reproduced, modified, distributed, sold, published, broadcast, retransmitted or circulated in any form without the prior written consent of EFO, except to the extent that such use is for your personal non-commercial use or for non-commercial educational purposes. To request such consent, please contact us. All copies must include this copyright notice.
Any rights not expressly granted herein are reserved.

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©2007 Egg Farmers of Ontario